Lure Fishbar is a favorite of mine! The sushi here is always fresh and the drink was nice & strong just how I like it :)

I came here for restaurant week and it was a pretty slow day but service wasn't slow at all. It was a quiet day and our server was very attentive. I ordered shrimp tempura which came as little bites. They were good, but it was heavy in oil which made me a bit nauseous. The sesame seed oil did complement the tempura bites though. I also ordered the passionfruit vodka martini. They called it something else, but for 10 years I've known it as a porn star martini. I ordered skate fish. The skate fish I was not a fan of. It came with 2 fingerling potatoes, and a small portion of runner beans. The fish was not seasoned and the outskirts of the fish was crispy while the inside was a bit soggy. The potatoes had no seasoning as well. The only seasoning was on the runner beans. I ate all three together so that I could have seasoning for every bite. At the end when the waitress came over, she asked us if we liked our meal and I told her I wasn't the biggest fan of the fish due to the texture and lack of seasoning, but everything else was OK. She offered a free dessert for the inconvenience, which I thought was sweet. I didn't expect anything. She asked me a question and I answered it that's all it was for me. There was no thought process behind it because I had already said it to my friend so when she asked, I just repeated the same thing that I said to my friend. I like that she attempted to rectify the situation. For me it's not about what happened, but what is done to fix the situation. I try to speak up in the moment so that I can give people the opportunity to rectify the situation so that wasn't on my mind in this moment. I don't think I'll be back to eat anything from here aside from sushi and hanging at the bar.

The decor was so cute. We had the watermelon salad, salmon tiradito sashimi, and my brother had the ny strip. They were so sweet. They brought out glasses of champagne for us and they brought out super cute little ice cream sandwiches, both of which were complementary for my birthday and because my brother is a card holder

Lure Fishbar is a unique gem in NYC, offering a dining experience that feels like you've stepped aboard a luxury cruise ship. The ambiance is truly something special--the dining room is designed to resemble a sleek, upscale vessel, making for a memorable and immersive experience. We started with the buffalo chicken lollipops, West Coast oysters, crispy rice tuna, tuna tacos, and tempura shrimp. Each dish was a hit. For the main course, we had the Bash Burger and the Shazam Roll. We finished off with the cheesecake for dessert, Lure Fishbar is not just about great food; it's about the whole experience. The ambiance, the vibe, and especially the cozy circle booths all add to the charm. If you're looking for a spot that combines phenomenal food with a unique atmosphere, this is it!

Food was phenomenal Fresh on point just delicious Service, prompt efficient expedient Ambience really nice wood floors, oak paneling, indoors, air conditioned. I was right at the sushi table, which I always loved.

We came to Lure Fishbar for weekend brunch and I absolutely loved the atmosphere. It has a beautiful decor and feels like you're on an elegant cruise ship. They seated us in a quiet corner, which was nice. I ordered the Smoked Salmon Benedict ($22+), which came with hash brown potatoes and green salad. Keen to try other seafood dishes next time.

Ordered: 4 Blue Point Signature Oysters (~$26): with caviar and vodka Spicy Tuna Crispy Sushi Rice (~$25) Hamachi Ponzu Crispy Sushi Rice (~$25) Tuna Tacos (~$24): with Cucumber, Avocado, Soy Vinaigrette Shazam Roll (~$22): Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko Kenai Roll (~$20): Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot Toro Scallion Roll (~$22) Sea Urchin Bucatini (~$38): Blue Crab, Toasted Garlic, Red Chilies, Pane Grattato Classic Lobster Roll (~$34): Brioche, Vegetable Slaw, substituted French Fries Aya's take: What an amazing dining experience! Upon entering, you feel like you've been transported onto a ship as there's a lot of boat-inspired decor. The ambiance is classy and sophisticated yet somewhat casual at the same time. Most of the food we got was absolutely incredible. My favorites have to be the Hamachi Ponzu Crispy Sushi Rice and the Shazam Roll. The Classic Lobster Roll is a skip but I would suggest the Sea Urchin Bucatini as it's pretty unique. The pasta was cooked perfectly, the portion of blue crab was solid, and the sea urchin made it even creamier. The only reason I docked 1 star was that after our starters & sushi rolls, they seemed to have forgotten about our entrees. We waited over 30 minutes; our waiter and others were walking by, glancing at our empty table, but didn't think to check until we finally flagged down our waiter. Aside from that, it was such a memorable meal!

As you approach Lure you realize it's down a flight of stairs, but think, man this is like an elegant Cheers bar, then you arrive at the double portholed doors and are instantly trasported to an old luxurious ship with beautiful wood features and a smiling crew. Absolutely wonderful dinner. The service was great, the food was even better and the only downside was that it was 40° and loud as hell in the restaurant. We managed to have a beautiful tasty feast none the less. To start us off, alongside our menus was some champagne provided for my mothers birthday, what a nice and gracious start to the night and a fun way to read through all the tasty options. I truly wanted to order 30 things and nearly did. We started with the lobster bisque and a refreshing watermelon salad, they also brought out complimentary deviled eggs topped with a caviar. The eggs were a solid addition, I love a deviled egg; the lobster bisque was just about the best there ever was, with a nice, full flavored, yet light and silky broth and succulent morsels of lobster; we went to heaven and back sharing this soup. The watermelon salad was perfectly done with a salty feta and a few intense specks of fresh chili that you couldn't find until you ate one without anything else and it really packed a punch. Very refreshing dish that you could even save for after the meal. We ordered the hellfire roll because my mom pointed out how good it sounded and she absolutely loved how fresh and tasty it was. It was between the tuna tacos and crispy rice for me but I was absolutely fine shifting gears and getting this roll and I'm not at all mad about the decision. I will say I wasn't thrilled by it; the tuna wasn't brûléed at all like it should have been and the rice felt heavy. My momma enjoyed it and that's all that matters. We were getting pretty full but our main event was coming up. Everything was perfectly timed, the staff was so friendly and attentive, the sort of excellence and elegance in a staff you don't really find anymore yet under the radar at the same time. You never really saw anyone standing around or even whizzing by, because they took care of every need and desire before you ever knew you needed it. Quite fantastic and must be mentioned how much that is appreciated. My mother ordered the steamed red snapper and I, thanks to the waiter's recommendation, went with the Branzino. This Was Out Of This World Gooood I don't order fish often, but if this was an option I'd get it every time. The crispy delicate skin cooked to perfection over a salted spinach and potato mash that was like being lifted by a cloud. Hers was fine, mine was fantastic! Although it was my mother's birthday, we were stuffed and did not indulge in desert. I wish we found room for the strawberry rubharb crumble for her birthday because I know she'd adore, but we clearly indulged enough all night. The staff kept coming by to wish her a happy birthday and I really appreciated that. We even joked that they had a bet that they could say it 70 times, one for each year Hard to pick a favorite but, I would get a water cooler full of that lobster bisque and use it as my new source of hydration.

A Soho classic and go to restaurant for all your seafood desires, Lure Fishbar is a go to for your raw bar needs. The restaurant is incredibly ritzy and I get the feeling this may be one of the better spots to grab a drink and take in the ambiance. Speaking of ambiance, the theme is basically being in the interior of a boat or yacht. Very theme appropriate. For the food, I'd say the raw bar is the star here. Can't really go wrong with any traditional seafood options but, ironically enough, I heard the burger here is pretty great. To be honest, I think the one thing I'd skip here is the sushi. While the fish is fresh the sushi itself feels mediocre at best. There are simply better options.